Finding Industrial And Technical Buyers On-line
December 28, 2017
Internet marketing strategies for manufacturers and industrial suppliers that want to generate more sales and increase marketing ROI
By Conrad Bailey
If your company sells industrial products or services, one thing is for certain, you should be using the Internet as a marketing tool to reach your target audience. After all, over 87% of engineers and other industrial buyers report using the Internet on a regular basis to find the products, services and solutions they need. The manufacturers and suppliers that know how to effectively reach these ready to buy prospects through effective marketing programs are the ones making the most profit from the Internet.
However, reaching qualified buyers, at the right time, is becoming increasingly difficult as more manufacturers and other industrial suppliers join the on-line marketplace. The competition has become so intense for certain products and services, many companies are beginning to doubt the Internet as being a profitable marketing tool.
Even programs that use to be extremely profitable for a lot of manufacturers, such as pay-per-click, lacks the clout it use to have in the eyes of a lot of industrial suppliers. Most of them blame it on the competition. But that is not really the problem. The real problem is the company’s inability to adapt to a constantly changing marketplace. And unquestionably, no marketplace changes faster or more frequently than the Internet.
Increase Your Marketing Channels
Relying on pay-per-click, search engines, banner ads or your Web site is not enough. You have to versify your entire marketing approach in order to compete on the Internet today, as well as in the future. If you expect the major search engines to be your Web site’s main source of traffic, you are relying too much on one marketing channel. You must increase those channels to generate traffic from multiple sources all over the Internet. The Web site’s that are most versatile in terms of marketing, will develop the strongest competitive advantage possible over their competitors.
Probably the single biggest reason why most manufacturers do not versify their marketing is they prefer to keep things simple. So they invest most of their marketing dollars in one or two programs, and overlook smaller traffic sources that could significantly increase their ROI.
Indeed, keeping it simple is certainly an ideal approach, but it does not mean you have to limit your marketing channels. The key is to find smaller, more flexible search engines, directories or portals that reach your target audience. You can and still should utilize the major search engines to promote your site. Just don’t overlook the others just because their too small to work with. Together they can generate much better results than any single source, no matter how big. Moreover, the competition will be a lot less, so the ROI will be significantly improved.
Finding Marketing Channels That Work
Obviously, not all marketing opportunities are equally effective. You want to find marketing plans or programs that are simple to utilize, measurable, and of course profitable. No matter what audience you are trying to reach, there are dozens, perhaps even hundreds of Web site’s that are ideal marketing channels to promote your company. Don’t make the mistake of ignoring a site just because of its small audience. You need to look at the whole picture and see the real value of these sites.
As I mentioned earlier, most leading manufacturers don’t even bother with advertising on Web sites that reaches just a small fraction of their target audience. Yet, these smaller sites offer by far the greatest profit potential. Consider not only the excellent advertising value these sites usually offer, but also the enormous potential they often have to reach even more of your prospects in the near future. After all, as their visitors and audience increases, so will your ROI due to several reasons.
A significant advantage of advertising on smaller Web sites is the relationship factor. Imagine being the original advertiser on a Web site that once had a small audience but now reaches millions of your prospects. There will certainly be perks. I know myself I will not forget the original advertisers of my own site. Their support was vital to my Web site’s success and I make sure these companies are rewarded with exclusive advertising benefits.
Internet Advertising and Marketing
Everybody on the Internet today has their own opinion about which advertising or marketing methods are best. Many swear by text link advertising and search engine optimization. Others like pay-per-click or opt-in email. And there are many manufacturers that still prefer banner advertising, most likely for branding purposes. But who cares what works for somebody else? All that really matters is making it work for your company – period.
Different Web sites offer different advertising opportunities. Some sites will only accept banner ads while others will only present text link ads. Then there are directories or search engines that may even accept both. The point is, if the terms are right, then you must be flexible and be willing to advertise in the manner these sites require. Again, all that matters is reaching your target audience while increasing ROI. Whether it be via a banner advertisement, text link, featured listing, or whatever.
Yes, it will take some serious time and effort to find the right marketing channels and advertising opportunities. But the benefits are certainly worth it if you are responsible for marketing or increasing traffic to your company’s Web site.
Just look at the whole thing as if your building a chain one link at a time with each link strengthening the entire system the bigger and longer the chain gets. This chain will undeniably result in a flood of ongoing traffic from multiple sources that will consistently increase your site’s visibility and competitive advantage on the Internet.
In contrast, your competitors will be limited to the one or two big marketing channels they rely on for 90% or more of their Web site’s traffic and perhaps their survival. They will be constantly subjected to price increases, growing competition, and ironically the need to find other marketing channels.
About The Author :
Conrad Bailey is co-founder and vice president of http://www.IndustrialLeaders.com,
an Industrial Supply Trade Portal for engineers and other industrial & technical buyers.
Commercial & Industrial Work Tables
December 7, 2017
Creating an environment that offers operators the most comfortable and ergonomic working positions encourage higher levels of productivity, and minimize the risk of injury within the workplace. By utilizing adjustable and tilting work tables throughout the working area, production staff will be able to enjoy much better access to the jobs they are involved in, have more control over the items that they are using, and be able to carry out tasks much more quickly as a result.
The latest generation of adjustable ergonomic work tables features precise mechanisms that allow for the best possible access to the subject being worked on. With sturdy construction and the use of only the highest quality components throughout the design, these tables are intended to be hardwearing and reliable. Able to carry relatively heavy loads of up to 300 pounds depending on the design, and offering rotation and tilting thanks to easy to use controls, these work tables are practically essential for efficient work.
The most heavy duty adjustable work stands offer a range of heights, from around 31 inches up to a maximum of 42 inches. This allows for excellent access to the 4 square foot work area from a variety of different angles, and is complemented by a tilting top that ranges from completely flat up to a maximum angle of 30 degrees. A sturdy 3 inch lip ensures that items are not able to roll off the table when in use. These heavy duty work tables weigh in at 120 pounds, and are fully adjustable with a pair of easy to use hand cranks.
The lighter version of the stand has a smaller top measuring 22 inches by 21 inches, and is slightly lower, although it will tilt up to 45 degrees. With a capacity of up to 150 pounds and fully locking polyurethane casters, it is ideal for use in a modern working environment.
All the stands come finished in high quality protective powder coating to ensure a long life, and are constructed fully out of high quality components throughout.
The next generation of adjustable ergonomic work tables is now available, and these new models feature a high powered set of linear actuators that control; the height and angle of the work surface at the touch of a button. This new version of the heavy duty stand boasts all the same features of the manually powered version, but users will find that it is easier to use and will generally improve the work rate thanks to its much faster and more precise operation.
If you are genuinely serious about creating a modern workplace where the latest advances in ergonomics are used in order to improve the way in which staff work, then these high quality work tables should be high on your list of priorities thanks to the way in which they improve the accessibility of materials, and offer a more comfortable and efficient working position for staff.
All in all, the ergonomics of a workplace have an enormous impact on the efficiency of staff, and anything that can be done in order to boost the ease with which workers can carry out their tasks will be of enormous benefit to the business thanks to quicker turnaround times, and a higher standard of work carried out thanks to the best possible access and mobility from a flexible working environment enabled by scissor lifts.
Blower Fans And Industrial Fans
October 23, 2017
Blower fans and industrial fans are systems that provide air and gas movement in ventilation and circulation applications. Blower fans and industrial fans are used to stir up the air in cooling applications and to replace stale or contaminated air with fresh air in ventilation applications. Blower fans and industrial fans are used in numerous drying and cooling applications in almost every industry. Some of the industries that utilize blower fans and industrial fans are the agricultural, chemical, medical, oil/ gas, automotive, food processing, mining and construction industries. Industrial blower fans and industrial fans are used to reduce heat levels in factory operations, reduce moisture in bathrooms, greenhouses, gyms and spas, and reduce smoke and odors in cooking and processing applications and to control gaseous fumes.
Designs, Materials And Mounting:
Blower fans and industrial fans consist of one of two main designs: radial industrial blowers and axial industrial blowers. Air current is generated from circulating blades of the blower fan that direct flow based on the designs mentioned (radial or axial). There are different types of blower fans and industrial fans that are manufactured using materials such as plastic or metal or a combination of both.
The variance in the size of blower fans and industrial fans can be immense. Some units are mounted into the framework of an environment along with vibration absorbent brackets that house both the industrial fans themselves and their power supply. The sizes of the units are also largely dependent on the size of the environment in which the blower fans or industrial fans are used. Portable blower fans and industrial fans are also available for use in spaces that require temporary circulation or air transfer, such as construction sites or during cleanup of spills or water damage.
Uses Of Blower Fans And Industrial Fans:
Blower fans and industrial fans provide numerous benefits in the industrial applications in which they are used. Blower fans and industrial fans offer health benefits through the reduction of odors, air pollution, contamination and smoke. They provide environmental benefits through a decrease in heat and humidity levels, and are available in a wide number of configurations that vary in from airflow direction to speed. While choosing a blower fan or industrial fan, one should consider industrial application, environmental conditions, pressure levels and surface areas.
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