Author: info

Finding Industrial And Technical Buyers On-line

Internet marketing strategies for manufacturers and industrial suppliers that want to generate more sales and increase marketing ROI

By Conrad Bailey

If your company sells industrial products or services, one thing is for certain, you should be using the Internet as a marketing tool to reach your target audience. After all, over 87% of engineers and other industrial buyers report using the Internet on a regular basis to find the products, services and solutions they need. The manufacturers and suppliers that know how to effectively reach these ready to buy prospects through effective marketing programs are the ones making the most profit from the Internet.

However, reaching qualified buyers, at the right time, is becoming increasingly difficult as more manufacturers and other industrial suppliers join the on-line marketplace. The competition has become so intense for certain products and services, many companies are beginning to doubt the Internet as being a profitable marketing tool.

Even programs that use to be extremely profitable for a lot of manufacturers, such as pay-per-click, lacks the clout it use to have in the eyes of a lot of industrial suppliers. Most of them blame it on the competition. But that is not really the problem. The real problem is the company’s inability to adapt to a constantly changing marketplace. And unquestionably, no marketplace changes faster or more frequently than the Internet.

Increase Your Marketing Channels

Relying on pay-per-click, search engines, banner ads or your Web site is not enough. You have to versify your entire marketing approach in order to compete on the Internet today, as well as in the future. If you expect the major search engines to be your Web site’s main source of traffic, you are relying too much on one marketing channel. You must increase those channels to generate traffic from multiple sources all over the Internet. The Web site’s that are most versatile in terms of marketing, will develop the strongest competitive advantage possible over their competitors.

Probably the single biggest reason why most manufacturers do not versify their marketing is they prefer to keep things simple. So they invest most of their marketing dollars in one or two programs, and overlook smaller traffic sources that could significantly increase their ROI.

Indeed, keeping it simple is certainly an ideal approach, but it does not mean you have to limit your marketing channels. The key is to find smaller, more flexible search engines, directories or portals that reach your target audience. You can and still should utilize the major search engines to promote your site. Just don’t overlook the others just because their too small to work with. Together they can generate much better results than any single source, no matter how big. Moreover, the competition will be a lot less, so the ROI will be significantly improved.

Finding Marketing Channels That Work

Obviously, not all marketing opportunities are equally effective. You want to find marketing plans or programs that are simple to utilize, measurable, and of course profitable. No matter what audience you are trying to reach, there are dozens, perhaps even hundreds of Web site’s that are ideal marketing channels to promote your company. Don’t make the mistake of ignoring a site just because of its small audience. You need to look at the whole picture and see the real value of these sites.

As I mentioned earlier, most leading manufacturers don’t even bother with advertising on Web sites that reaches just a small fraction of their target audience. Yet, these smaller sites offer by far the greatest profit potential. Consider not only the excellent advertising value these sites usually offer, but also the enormous potential they often have to reach even more of your prospects in the near future. After all, as their visitors and audience increases, so will your ROI due to several reasons.

A significant advantage of advertising on smaller Web sites is the relationship factor. Imagine being the original advertiser on a Web site that once had a small audience but now reaches millions of your prospects. There will certainly be perks. I know myself I will not forget the original advertisers of my own site. Their support was vital to my Web site’s success and I make sure these companies are rewarded with exclusive advertising benefits.

Internet Advertising and Marketing

Everybody on the Internet today has their own opinion about which advertising or marketing methods are best. Many swear by text link advertising and search engine optimization. Others like pay-per-click or opt-in email. And there are many manufacturers that still prefer banner advertising, most likely for branding purposes. But who cares what works for somebody else? All that really matters is making it work for your company – period.

Different Web sites offer different advertising opportunities. Some sites will only accept banner ads while others will only present text link ads. Then there are directories or search engines that may even accept both. The point is, if the terms are right, then you must be flexible and be willing to advertise in the manner these sites require. Again, all that matters is reaching your target audience while increasing ROI. Whether it be via a banner advertisement, text link, featured listing, or whatever.

Yes, it will take some serious time and effort to find the right marketing channels and advertising opportunities. But the benefits are certainly worth it if you are responsible for marketing or increasing traffic to your company’s Web site.

Just look at the whole thing as if your building a chain one link at a time with each link strengthening the entire system the bigger and longer the chain gets. This chain will undeniably result in a flood of ongoing traffic from multiple sources that will consistently increase your site’s visibility and competitive advantage on the Internet.

In contrast, your competitors will be limited to the one or two big marketing channels they rely on for 90% or more of their Web site’s traffic and perhaps their survival. They will be constantly subjected to price increases, growing competition, and ironically the need to find other marketing channels.

About The Author :

Conrad Bailey is co-founder and vice president of http://www.IndustrialLeaders.com,
an Industrial Supply Trade Portal for engineers and other industrial & technical buyers.

Commercial & Industrial Work Tables

Creating an environment that offers operators the most comfortable and ergonomic working positions encourage higher levels of productivity, and minimize the risk of injury within the workplace. By utilizing adjustable and tilting work tables throughout the working area, production staff will be able to enjoy much better access to the jobs they are involved in, have more control over the items that they are using, and be able to carry out tasks much more quickly as a result.

The latest generation of adjustable ergonomic work tables features precise mechanisms that allow for the best possible access to the subject being worked on. With sturdy construction and the use of only the highest quality components throughout the design, these tables are intended to be hardwearing and reliable. Able to carry relatively heavy loads of up to 300 pounds depending on the design, and offering rotation and tilting thanks to easy to use controls, these work tables are practically essential for efficient work.

The most heavy duty adjustable work stands offer a range of heights, from around 31 inches up to a maximum of 42 inches. This allows for excellent access to the 4 square foot work area from a variety of different angles, and is complemented by a tilting top that ranges from completely flat up to a maximum angle of 30 degrees. A sturdy 3 inch lip ensures that items are not able to roll off the table when in use. These heavy duty work tables weigh in at 120 pounds, and are fully adjustable with a pair of easy to use hand cranks.

The lighter version of the stand has a smaller top measuring 22 inches by 21 inches, and is slightly lower, although it will tilt up to 45 degrees. With a capacity of up to 150 pounds and fully locking polyurethane casters, it is ideal for use in a modern working environment.

All the stands come finished in high quality protective powder coating to ensure a long life, and are constructed fully out of high quality components throughout.

The next generation of adjustable ergonomic work tables is now available, and these new models feature a high powered set of linear actuators that control; the height and angle of the work surface at the touch of a button. This new version of the heavy duty stand boasts all the same features of the manually powered version, but users will find that it is easier to use and will generally improve the work rate thanks to its much faster and more precise operation.

If you are genuinely serious about creating a modern workplace where the latest advances in ergonomics are used in order to improve the way in which staff work, then these high quality work tables should be high on your list of priorities thanks to the way in which they improve the accessibility of materials, and offer a more comfortable and efficient working position for staff.

All in all, the ergonomics of a workplace have an enormous impact on the efficiency of staff, and anything that can be done in order to boost the ease with which workers can carry out their tasks will be of enormous benefit to the business thanks to quicker turnaround times, and a higher standard of work carried out thanks to the best possible access and mobility from a flexible working environment enabled by scissor lifts.

 

Blower Fans And Industrial Fans

Blower fans and industrial fans are systems that provide air and gas movement in ventilation and circulation applications. Blower fans and industrial fans are used to stir up the air in cooling applications and to replace stale or contaminated air with fresh air in ventilation applications. Blower fans and industrial fans are used in numerous drying and cooling applications in almost every industry. Some of the industries that utilize blower fans and industrial fans are the agricultural, chemical, medical, oil/ gas, automotive, food processing, mining and construction industries. Industrial blower fans and industrial fans are used to reduce heat levels in factory operations, reduce moisture in bathrooms, greenhouses, gyms and spas, and reduce smoke and odors in cooking and processing applications and to control gaseous fumes.

Designs, Materials And Mounting:

Blower fans and industrial fans consist of one of two main designs: radial industrial blowers and axial industrial blowers. Air current is generated from circulating blades of the blower fan that direct flow based on the designs mentioned (radial or axial). There are different types of blower fans and industrial fans that are manufactured using materials such as plastic or metal or a combination of both.

The variance in the size of blower fans and industrial fans can be immense. Some units are mounted into the framework of an environment along with vibration absorbent brackets that house both the industrial fans themselves and their power supply. The sizes of the units are also largely dependent on the size of the environment in which the blower fans or industrial fans are used. Portable blower fans and industrial fans are also available for use in spaces that require temporary circulation or air transfer, such as construction sites or during cleanup of spills or water damage.

Uses Of Blower Fans And Industrial Fans:

Blower fans and industrial fans provide numerous benefits in the industrial applications in which they are used. Blower fans and industrial fans offer health benefits through the reduction of odors, air pollution, contamination and smoke. They provide environmental benefits through a decrease in heat and humidity levels, and are available in a wide number of configurations that vary in from airflow direction to speed. While choosing a blower fan or industrial fan, one should consider industrial application, environmental conditions, pressure levels and surface areas.

Some of the information in this article was provide by our friends at Certified Restoration in San Diego, CA.  Owned by Michael Fahouris, Certified Restoration is backed by more than 25 years of mold, fire, and water damage restoration experience. For water damage in San Diego, get in touch with Certified Restoration.

 

Mining

Are There Any Great, New Mining Stocks Left?

Where are the hot and cold spots around the world for resource investors? The stampeding bull market in commodities has investors reaching for new ideas. Highly respected newsletter writer Lawrence Roulston of “Resource Opportunities” favors Canada, Alaska and China for investing in mining and energy companies.

StockInterview: Let’s get the cold spots out of the way so investors are forewarned about which countries to avoid.

Lawrence Roulston:
A lot of the (mining) companies that went overseas in decades back are recognizing the political difficulties with dealing in some jurisdictions. These include places like Indonesia, Columbia, and several of the African countries, such as Congo, Sudan and Eritrea. All of those places where there are great geological prospects, but are more and more risky to deal in. I think some of that mining is coming back closer to home, which is right here in Canada.

StockInterview: So Canada is on your “favorite countries” list?

Lawrence Roulston:
At the very top of the list would be Canada. As of right now, taking into account the geological potential, political situation, infrastructure and all the other issues, I would (highly) rate Canada and British Columbia. They have had decades of work. But for the last decade, there hasn’t been very much going on. The companies are just coming back and picking up with what’s been going on. Similarly, Ontario, Quebec – tremendous geological potential – and it’s been kind of ignored for a long time. Canada is now the most important place in the world for diamonds, representing 50 percent on exploration spending for diamonds.

StockInterview: Is there a specific mineral or metal that makes Canada especially appealing?

Lawrence Roulston:
It’s the whole gambit. Canada has always been one of the top metal producers, and it’s coming back to life. Of course, gold is at the top of the list, but also base metals and uranium. The Athabasca Basin in northern Saskatchewan is far and away the most important area to be looking at, geologically. It’s currently the biggest source of uranium and contains the highest grade deposit. There are other uranium prospective areas in Canada that are just emerging. The Thelon Basin in the Northwest Territories, north of the Athabasca Basin, is very similar, geologically, to the Athabasca Basin. It had some work done in the 1970s, and it’s been pretty much ignored until very recently. Going a little further north to Hornby Basin, it is a similar kind of situation. In Labrador, the central mineral belt is just emerging as a very important place to be looking for uranium.

StockInterview: Do you have any favorite companies, which you are following and which have good prospects?

Lawrence Roulston:
NovaGold Resources (TSX: NG; Amex: NG), for example, with the Galore Creek. It’s a billion ton deposit with enormous metal content. (Editor’s Note: Galore Creek has been called one of the largest and highest grade undeveloped porphyry-related gold-silver-copper deposits in North America.)

StockInterview: What is another of your favorite areas, which has gone largely undetected during this bull market?

Lawrence Roulston:
Nevada would be at the top of the list of anywhere in the world to be working and Alaska right behind it. There is huge potential in Alaska. Mining companies have only scratched the surface of exploration up there. Two of the largest metal deposits in the world are in Alaska. These are both discoveries going back decades, but work over the last couple of years has brought them to the point where they’re now recognized as among the largest metal deposits in the world: Donlin Creek, a 25-plus million ounce gold deposit, and the Pebble deposit, held by Northern Dynasty (TSX: NDM). The Pebble deposit is significantly larger than, and of comparable grade to, Ivanhoe’s (NYSE: IVN) Oyu Tolgoi (copper-gold) deposit in Mongolia. (Editor’s Note: The Donlin Creek project is a joint venture between NovaGold and Barrick Gold.)

StockInterview: Anywhere else in the world where you can find a great, but still “new” resource investment opportunity, in light of how hard the commodities bull has been stampeding the past few years?

Lawrence Roulston:
Often the better value to be had, or the better opportunity, is in being a little bit out of step with the crowd. One of the areas offering some outstanding opportunities is China.
China has done a tremendous amount of geological work, over the last few decades, but all from the perspective of finding, and then quickly developing, small deposits. There has been very little effort devoted to taking a bigger picture type look at China. The companies that have been able to take a kind of bigger picture look at China have begun to develop what I think are going to be some pretty spectacular results over time.

StockInterview: Isn’t it tough, though, doing business in China?

Lawrence Roulston:
There is still a perception out there that China is a difficult place to do business. Most people from the west walk into China cold and try to do a deal. It would be impossible for them. But, for western companies that are able to team up with groups that are well established within China – so that they’re able to find their way through the system over there – then there are outstanding opportunities. There are mountains of geological information – all in Chinese, of course. You’ve got to be able to work within that system and get the information, know how to put the deals together.

StockInterview: What do you mean by “knowing how to put the deals together?”

Lawrence Roulston:
If I was to go over to China and try to do a deal to get access to a coalbed methane property, I wouldn’t have a clue about how to begin. On the other hand, I could walk into the Petroleum Club in Calgary, and meet a half dozen guys and talk to them. I could build on my leads, and probably in a day be talking about a deal. When you go into China, unless you have somebody on your team that can get into the system and deal with the people, because of language issues, cultural issues and just having access to the information and knowing what sort of terms that they might be looking for… It’s a different culture from every perspective, and not the least of which is a different way of doing business.

StockInterview: In your April issue, you recommended one company, which overcame those hurdles, meets your criteria and already has a coalbed methane deal in China.

Lawrence Roulston:
Pacific Asia China Energy (TSX: PCE) established connections in China. They can draw on their contacts and their network. They can get into see the right people, where they can actually talk seriously about doing deals, and have an enormous leg up over somebody that walked in cold and tried to establish and build contacts and put a deal together. I think it is an absolutely outstanding opportunity that they’ve seized on.

StockInterview: There are many coalbed methane opportunities in Alberta. Why look to China?

Lawrence Roulston:
One of the things that makes China interesting is the entry cost to get into a coalbed methane (CBM) play in China is fairly modest. For example, to go to Alberta, or anywhere in the United States, and get access to the exploration rights, or exploitation rights, is enormously expensive. In China, they walked in and, for a fairly modest up-front commitment, obtained a control position in a CBM prospect.

StockInterview: How does Pacific Asia China Energy’s coalbed methane property in Guizhou, China rate against other coalbed methane plays?

Lawrence Roulston:
I think it’s an outstanding opportunity. Chinese government agencies have done an enormous amount of work at delineating the coal. To be able to step into that amount of data as a starting point to build up their CBM resource? The bottom line is that they’re not out there looking for coal. They know exactly where the material is, and they’re able to quickly start defining the issues like recoverability. They’re drilling in order to establish the basic physical parameters of the flow rates and the content within the coal. I think the companies which are able to effectively exploit the CBM technology in China are going to be the pioneers in that area.

StockInterview: To Americans, any business in China might appear to be “pioneering,” since most of still think of China as a third world country.

Lawrence Roulston:
I’ve been to China many times and I’ve been to parts of China where most people, as tourists, would never get anywhere near, because I go there to look at mineral exploration projects and mining projects. I’ve been to every corner of the country as well as the major cities. What I see happening everywhere I go is a pace of development that I’ve never seen anywhere else in my life, anywhere in the world. That is, 1.3 billion people are going from a basically rural farm-based economy to a modern industrial economy at a pace that has just never before been conceived.

StockInterview: How do you quantify that?

Lawrence Roulston:
This is a number that most people won’t get, and you won’t get until you’ve been over there and have seen it. There are 300 million people in China that are already well into the middle class. By middle class, I am comparing (the Chinese middle class) to the same absolute standards as we would apply in Canada or the United States in terms of dollars in your bank account, value of your house and your car, and everything else. There are 300 million people that have already achieved that status, which is more than the people at that status in North America. There are another 1 billion people who are busting their butts to get to that level.

StockInterview: But isn’t the rest of the world’s rural population just as industrious and ambitious?

Lawrence Roulston:
I’ve been in Africa, the Middle East, Asia and Latin America. If you go into any of those areas and you walk into the small towns, a lot of people are sitting around drinking coffee, crying the blues and complaining about how terrible life is. Go into a similar area in China, and the people are out working in the fields. In the middle of winter, they’re fixing up their fences, the dams and terraces, and clearing rocks, removing trees and stuff like that. It’s a high level of industry I’ve never seen in any other part of the world. So it goes from that ground level right up to the entrepreneurs, and the guys who are building the high rise condominium complexes in Shanghai.

StockInterview: How long will it take before American investors realize the impact China has on the global economy?

Lawrence Roulston:
It’s going to happen in a gradual way. I think those that keep their heads buried in the sand are going to get left behind as the world pulls ahead. I would suggest any investor in any company ask the question of the company: “Is that company involved in some way in China?” There are a lot of North American companies that have a very significant presence in China in terms of doing business over there, of getting established, of selling products or manufacturing products in China.

StockInterview: Why is China so important with regards to this commodities bull market, and are there still opportunities for investors?

Lawrence Roulston:
There is a lot of geological potential, and there is the perception that it’s difficult. Therefore, there isn’t yet a big crowd of people over there chasing after deals. The flip side of it is that China and its neighbors in southeast Asia, representing 3 billion people, are going through the modern industrialization process. That is going to continue to create a massive demand for metals for, I believe, a decade or probably even a couple of decades into the future.

StockInterview: And most likely, the U.S. investor is going to be left behind or the last one into the pond?

Lawrence Roulston:
The bottom line is that Americans tend to be more inward focused. The other evening I was having dinner with an oil man from Texas who had spent a lot of time in China. He had seen China first hand and was very bullish. I asked him, “How many of your countrymen do you think really get it about China?” And he responded, “Oh, about five.” Then he said, “Congress doesn’t get it, investors don’t get it and the man in the street doesn’t get it.” Americans just don’t understand what’s happening over there yet.